How I got here

“Who pays for all this, and who decides how?”

“A gift can make someone happy for a day, but what lasts longer?”

“Could I run something like this myself, from start to finish?”

“If we’re this exposed to financial risks, who’s teaching us how to navigate them?”

“Could we build a system that lets more people in?”

“What if the products we studied weren’t just case studies, but real products?”

“But how do real companies make these decisions?”